With a 360 degree view of your customer, better business decisions related to your customers can be made, customer retention can be improved and ultimately profitability is improved.

Back Office Integration. Integration with your back-office ERP or financial system provides sales and marketing personnel with up-to-date customer financial information permitting better and faster decisions related to your customers. Access to orders and invoices permits customer service personnel to provide better levels of customer service and, in turn, customer satisfaction. Finally, the elimination of double entry of customer information, orders, invoices, shipping information, product information, etc. greatly improves efficiency, as well as, reducing shipping costs due to errors and follow-up costs.

Business intelligence and dashboards provide the visual tools needed to quickly focus on the most important issues at any point in time. Integration of CRM with your line-of-business applications is an essential first step in creating true real-time business intelligence.

Web site integration offers many business efficiencies:

• Lead generation - Lead follow-up is faster, lead qualification and close rates improve.
• Order entry - Reduce the cost per order using E-Commerce solutions integrated with CRM, as well as, reduce order entry errors and improve customer satisfaction.
• Order Tracking - reduce customer support cost by providing customer with order, invoice, and tracking information in real-time when your customers want it.
• Support - Providing 24-hour web-based customer service reduces customer service costs and improves customer satisfaction.
• Event management - Use your web site to offer and manage events including schedules, registration, payment, and notifications/reminders.

Mobile Integration. Being able to respond to ever changing schedules and the endless stream of e-mails is vastly simplified with CRM integration to Windows Mobile and Blackberry devices.

Atrio has integrated added value to its clients business with all of the above types of integration. Let Atrio assist you in increasing the ROI of your CRM system.