With a 360 degree view of your customer, better business decisions related to your customers can be made, customer retention can be improved and ultimately profitability is improved.

 

Integration with your back-office ERP or financial system provides sales and marketing personnel with up-to-date customer financial information permitting better and faster decisions related to your customers. Access to orders and invoices permits customer service personnel to provide better levels of customer service and, in turn, customer satisfaction. Finally, the elimination of double entry of customer information, orders, invoices, shipping information, product information, etc. greatly improves efficiency, as well as, reducing shipping costs due to errors and follow-up costs.

Most busy business people, from sales to executives, have many issues to deal with at once. Business intelligence and dashboards provide the visual tools needed to permit you to focus on the most important issues at any point in time. It also provides you with up-to-date information on how your business is running. Integration of CRM with your line-of-business applications is an essential first step in creating true real-time business intelligence.

 

Website integration offers many business efficiency examples. Lead generation is more efficient; follow-up is faster, lead qualification and lead tracking is improved. The cost of order can be reduced using E-Commerce solutions integrated with CRM; reducing order entry costs, order entry errors and improving customer satisfaction. When customer service is important, integrating CRM with a customer portal further reduces customer service costs while providing your customers with 24-hour customer service. Being able to respond to ever changing schedules and the endless stream of e-mails is vastly simplified with CRM integration to Windows Mobile and Blackberry devices.

Atrio has integrated added value to its clients business with all of the above types of integration. Let Atrio assist you in increasing the ROI of your CRM system.